Sending eNewsletters for Email marketing is popular with companies for several reasons:

• An emailing list provides the ability to distribute information to a wide range of specific, potential customers at a relatively low cost.
• Compared to other media investments such as direct mail or printed newsletters, designing & sending e-mail newsletter is less expensive.
• E-mail marketing is often reported as second only to search marketing as the most effective online marketing tactic.
• An advertiser is able to "push" the message to its audience, as opposed to website-based advertising, which relies on a customer to visit that web site.
• Advertisers can generate repeat business affordably and automatically.
• Advertisers can reach substantial numbers of e-mail subscribers who have opted in (i.e., consented) to receive e-mail communications on subjects of interest to them.
• 50% Web users check or send e-mail on a typical day.
• Sending eNewsletter is paper-free and hence environmentally friendly.